{"id":4673,"date":"2021-04-20T18:27:56","date_gmt":"2021-04-20T18:27:56","guid":{"rendered":"https:\/\/novoed.com\/?p=4673"},"modified":"2026-03-04T13:44:29","modified_gmt":"2026-03-04T20:44:29","slug":"10-things-corporate-learning-leaders-need-to-know-about-purpose-2","status":"publish","type":"post","link":"https:\/\/novoed.com\/2021\/04\/10-things-corporate-learning-leaders-need-to-know-about-purpose-2\/","title":{"rendered":"10 Things Corporate Learning Leaders Need to Know About Purpose"},"content":{"rendered":"\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purpose is a powerful framework for navigating uncertainty and engaging employees<\/li>\n\n\n\n<li>It must be authentic and deeply embedded\u2014not just a branding tool<\/li>\n\n\n\n<li>Purpose-driven organizations often perform better and foster stronger cultures<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What should the purpose of a company be? In 2019, the <a href=\"https:\/\/www.businessroundtable.org\/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans\">Business Roundtable<\/a> declared that corporations should have a purpose that doesn\u2019t just serve shareholders, but also considers the needs and values of customers, employees, suppliers, and communities. The cascade of health, economic, social, and environmental crises of 2020 (that continue into 2021) has challenged corporations to define their purpose in entirely new ways and create alignment between the purpose of the organization and those of its stakeholders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As organizations plot their path to the future, reinventing the workplace and the jobs of the future, purpose appears to play a critical role in talent acquisition, workforce development, and career growth.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><a href=\"https:\/\/novoed.com\/resources\/insights\/purpose-driven-leaders-leadership-development-for-business-transformation\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/email_560x300.png\" alt=\"\" class=\"wp-image-19748\" style=\"width:432px;height:232px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">How should <a href=\"https:\/\/novoed.com\/resources\/blog\/future-of-learning-still-human-devlearn\/\">learning and development<\/a> (L&amp;D) leaders engage? Over the past six months, we\u2019ve collaborated with <a href=\"https:\/\/redthreadresearch.com\/\">RedThread Research<\/a>\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/dani-johnson\/\">Dani Johnson<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/staciashermangarr\/\">Stacia Sherman Garr<\/a> and <a href=\"https:\/\/learningfuturesgroup.com\/\">Learning Futures Group<\/a>\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/chris-pirie-05479b1\/\">Chris Pirie<\/a> on a 10-part podcast series, <a href=\"https:\/\/novoed.com\/resources\/purpose\/\">Is Purpose Working?<\/a> Industry and thought leaders from organizations including EY, GSV Ventures, IDEO U, Imperative, Johnson &amp; Johnson, Medtronic, Sanofi, and S&amp;P shared their perspectives on purpose, how it works at their organizations, and how corporate learning plays a role in achieving purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our journey culminated in a panel discussion, \u201c<a href=\"https:\/\/novoed.com\/resources\/webinars\/the-role-of-purpose-in-supercharging-workplace-learning\/\">The Role of Purpose in Supercharging Workplace Learning<\/a>,\u201d where we reflected on the series with Stacia Sherman Garr and Chris Pirie to cut through the hype and discuss how corporate learning professionals should engage with purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are ten key takeaways for L&amp;D leaders<\/strong>:<\/p>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>1.<\/strong> <strong>Purpose provides meaning in a time of flux<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of us are struggling to identify what our purpose is after a year that saw the world turned upside down. It\u2019s only natural to wonder why we spend our time doing what we do, and why we work with the people we do. As Stacia Sherman Garr noted during our debrief, \u201cif the organization itself can\u2019t answer those questions and doesn\u2019t have clarity, it\u2019s very difficult for people to make that connection.\u201d<\/p>\n\n\n\n<p class=\"has-shade-color has-text-color wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/dani_johnson.png\" alt=\"Dani Johnson\" class=\"wp-image-4681 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/dani_johnson.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/dani_johnson-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/dani_johnson-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s about what gets you up in the morning\u2014what energizes you? What do you want to make sure you have before you leave? These are the questions that speak to personal purpose, rather than just organizational purpose.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong>Dani Johnson<\/strong>, RedThread Research<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.novoed.com\/wp-content\/uploads\/2021\/04\/Dani-7-L-and-D-stewardship-over-personal-purpose.mp3\"><\/audio><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>2.<\/strong> <strong>Purpose isn\u2019t just branding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discussions about purpose might sometimes veer towards being frothy, but there is real substance to the concept, especially after a global pandemic. In 2021, purpose isn\u2019t just about organizations doing things outside of their traditional remit because of Covid. It\u2019s also about individuals asking themselves why they are working, what they are doing. \u201cWith the pandemic, purpose became this thing that was front and center,\u201d noted Stacia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chris Pirie observed that the pandemic was a perfect lens through which to dig into this and see whether there was truth to these ideas. \u201cWhat we learned was extraordinary,\u201d he declares. \u201cWhat we learned was that all of that anxiety about what technology is doing to the workplace, really served to underscore our collective humanity\u2014and this idea of purpose became really powerful.\u201d<\/p>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>3.<\/strong> <strong>Purpose is more than \u2018good deeds\u2019 alone<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversations over the season clearly showed that purpose cannot be solely equated to corporate social responsibility or other altruistic corporate initiatives. Instead, we should think about purpose as a way to define what the company we work in is for, in the sense of what is the ultimate end of our common activities?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating an explicit, company-wide statement of purpose can end up framing purpose as an internal constitution that can be referred to as guidance for both tactical and strategic decision making. With clarity of purpose, it becomes easier to make strategic decisions, noted Chris. \u201cYou\u2019ve got a North Star,\u201d he says. \u201cYou\u2019re also enabled to build a really powerful culture.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/jeff_orlando.png\" alt=\"Jeff Orlando\" class=\"wp-image-4682 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/jeff_orlando.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/jeff_orlando-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/jeff_orlando-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s something that&#8217;s been written on a very, very important paper, it&#8217;s revered, all employees know it, and if we were to change it, it would be a massive organizational effort and massive internal debate to make a shift.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong>Jeff Orlando<\/strong>, Medtronic | <a href=\"https:\/\/novoed.com\/resources\/podcasts\/how-purpose-serves-as-an-organizational-constitution\/\">Episode 3<\/a><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.novoed.com\/wp-content\/uploads\/2021\/04\/Orlando-1-Written-on-Very-Important-Paper.mp3\"><\/audio><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>4. Purpose is compatible with making money<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time and time again in the series, we heard hard-headed business people say that purpose makes them operate more optimally; that it is a catalyst for increased delivery, not the opposite. One interviewee, GSV Ventures\u2019 Deborah Quazzo, was clear that her team will not fund an EdTech start-up unless the founder has a clear purpose statement or a convincing, achievable business plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/Quazzo.png\" alt=\"Deborah Quazzo\" class=\"wp-image-4683 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/Quazzo.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/Quazzo-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/Quazzo-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe believe that companies with purpose have stronger cultures and are going to inherently have stronger outcomes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong><strong>Deborah Quazzo<\/strong><\/strong>, GSV Ventures | <a href=\"https:\/\/novoed.com\/resources\/podcasts\/how-purpose-makes-its-mark-in-venture-capital\/\">Episode 8<\/a><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.novoed.com\/wp-content\/uploads\/2021\/04\/Quazzo.mp3\"><\/audio><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We also see that being a purpose-led operation can help to increase customer loyalty. RedThread Research found that 67% of consumers are likely to forgive a mistake made by a purpose-driven organization, for example.<\/p>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>5. Purpose supports human capital metrics requirements<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEC requirements relating to human capital metrics were put into place last November, and companies are now beginning to grapple with those requirements in their 10Ks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stacia provides a tool to help. \u201cI think this idea of what value does our human capital bring will be better articulated when we say we\u2019re trying to achieve this, and our group of 35,000 employees all understand that and are doing the same thing,\u201d she says. \u201cThis concept of metrics, and human capital metrics in particular, is becoming more relevant.\u201d<\/p>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>6. Purpose and the talent pipeline create a highly potent mix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we become more familiar with the idea of organizational purpose, the link between purpose and development will become clearer. Stacia predicts that the 2020-21 global health crisis will change how we approach recruitment in future, with purpose becoming a major factor. She says, \u201cIf an organization can show they have purpose, those are the organizations that are going to reap the talent benefits.\u201d<\/p>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>7. Corporate learning can create cultures of purpose<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learning leaders can play an important role in creating a culture that reinforces purpose. \u201cIt\u2019s asking how we talk about purpose in <a href=\"https:\/\/novoed.com\/use-cases\/leadership-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">leadership development programs<\/a>, and reinforce it in the conversations we\u2019re having,\u201d adds Stacia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many L&amp;D teams are already playing an active role in these conversations, whether they know it or not. \u201cL&amp;D teams are a massive engine for perpetuating culture, but if your culture is about doing required training and hitting compliance metrics, that\u2019s one thing,\u201d according to Chris. \u201cIt\u2019s a much higher order of work if you\u2019re thinking about culture as helping people understand why the organization does what it does, and how their personal goals and purpose fit into that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a big opportunity for L&amp;D teams to make this happen, says Chris. \u201cIt\u2019s a massive opportunity and there are very tangible, practical things you can do as a learning leader to make this happen.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/tal.png\" alt=\"Tal Goldhamer\" class=\"wp-image-4684 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/tal.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/tal-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/tal-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe view the role of L&amp;D as having a role in helping people become better performers, colleagues, leaders, better people\u2026 helping people discover and activate their purpose and vision almost immediately makes them better in all of those categories.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong>Tal Goldhamer<\/strong>, EY | <a href=\"https:\/\/novoed.com\/resources\/podcasts\/purpose-vision-long-term-value-is-the-real-purpose-power-equation\/\">Episode 10<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>8. Purpose makes L&amp;D relevant and indispensable<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purpose offers L&amp;D a fantastic opportunity to become both relevant and indispensable. Learning departments are extending their reach to help people find their path, not just the most relevant course, says Dani Johnson. \u201cIt used to be about the courses you create, but learning departments are extending their stewardship to help individuals answer questions like \u2018what do I want to do?\u2019 and \u2018What really means the most to me?\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&amp;D plays an important role in influencing the individual, their connection to a team, and the broader culture. \u201cIt\u2019s about saying what are you doing and how does it connect with your immediate team and the broader culture. But it\u2019s also about creating that culture that reinforces culture,\u201d Stacia noted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/gibbs.png\" alt=\"Suzanne Gibbs Howard\" class=\"wp-image-4685 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/gibbs.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/gibbs-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/gibbs-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPeople, no matter what they do, no matter what they are, no matter what they\u2019re working on, and especially if they\u2019re working on issues related to the pandemic or this next wave of civil rights, they need to know how to navigate ambiguity. They need to know how to collaborate with an extraordinarily diverse community of partners, and that\u2019s the only way that they\u2019re going to make progress.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong>Suzanne Gibbs Howard<\/strong>, IDEO U | <a href=\"https:\/\/novoed.com\/resources\/podcasts\/using-purpose-to-align-people-to-whats-next\/\">Episode 9<\/a><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.novoed.com\/wp-content\/uploads\/2021\/04\/Gibbs-Howard-2-Navigate-Ambiguity.mp3\"><\/audio><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>9. Purpose requires L&amp;D to focus on motivation and engagement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recurrent theme over the season is that traditional approaches to corporate learning need to shift towards an emphasis on a motivation and <a href=\"https:\/\/novoed.com\/resources\/blog\/design-engagement-plan-maximize-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">engagement plan<\/a>. <a href=\"https:\/\/ideou.com\">IDEO U<\/a>\u2019s Suzanne Gibbs Howard\u2019s issued a challenge of sorts to L&amp;D: stop worrying about delivery formats, and instead look at what really motivates and engages people, which giving them a chance to define their own purpose. \u201cI do believe that this pandemic is that kind of opportunity, especially in the space of learning and the ways we work,\u201d she suggests. \u201cI think the next wave is going to be about those subtle dynamics of how we work together\u2014making sure that all voices aren\u2019t only heard, but truly integrated.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that learning has to be about more than MOOCs and recorded talking heads. What\u2019s needed are ways to deeply engage people, as engagement is the precursor to learning, Suzanne argues. For IDEO that engagement comes through community, which is integrated into IDEO U\u2019s cohort-based offerings and offers change-makers across the world the opportunity to connect with peers and share and provide <a href=\"https:\/\/novoed.com\/resources\/blog\/optimizing-online-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">formal and informal feedback<\/a> on each other\u2019s work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of the expert<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"202\" src=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/hurst.png\" alt=\"Aaron Hurst\" class=\"wp-image-4686 size-thumbnail\" srcset=\"https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/hurst.png 201w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/hurst-150x150.png 150w, https:\/\/novoed.com\/wp-content\/uploads\/2025\/01\/hurst-200x200.png 200w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe challenge of teaching human skills is very different than teaching technical skills. We tend to apply technical skills training modality to human skills, and we don&#8217;t recognize that human skills are much more tied into psychology and therefore just need a totally different process.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <strong>Aaron Hurst<\/strong>, Imperative | <a href=\"https:\/\/novoed.com\/resources\/podcasts\/connecting-purpose-to-how-we-work-as-human-brings\/\">Episode 2<\/a><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.novoed.com\/wp-content\/uploads\/2021\/04\/Hurst-2-We-need-to-teach-Human-skills.mp3\"><\/audio><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-sandstone-color has-text-color wp-block-paragraph\"><strong>10. Looking forward: Purpose is the golden thread that brings an organization together<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems purpose can serve as what Chris describes as a \u201cgolden thread\u201d that binds an organization together. If that\u2019s true, then L&amp;D has an important role in protecting and raising awareness of that thread. Leaders understand this instinctively, he says. \u201cThey know they need better, stronger glue to keep their organization together. Learning is an essential part of preparing for a changing world, and they know that the ceremony and the activities that the learning departments typically run, are mission critical in setting the direction of the company,\u201d he says.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While 2020 exposed the need for organizational purpose, 2021 may prove to be the year when purpose is integrated as an organizational model for the future. This will require learning professionals to engage deeply with business leaders to define and model purpose, and then engage more deeply with the human needs of employees to identify ways that motivate and engage learners to create that alignment of personal, team, and organizational purpose.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-related-searches\">Related Searches<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/novoed.com\/resources\/insights\/purpose-driven-leaders-leadership-development-for-business-transformation\/\">Purpose Driven Leader<\/a>, <a href=\"https:\/\/novoed.com\/resources\/webinars\/the-role-of-purpose-in-supercharging-workplace-learning\/\">Purpose Driven Workplace<\/a>, <a href=\"https:\/\/novoed.com\/resources\/blog\/purpose-driven-learning-in-turbulent-times\/\">Purpose Driven Learning<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How should L&#038;D leaders engage? Over a six month period, we collaborated with RedThread Research, Learning Futures Group &#8211; and thought leaders from major organizations around the world &#8211; to bring you their perspectives on purpose and how corporate learning plays a role in achieving purpose.<\/p>\n","protected":false},"author":50,"featured_media":4688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[113],"class_list":["post-4673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-purpose"],"acf":[],"_links":{"self":[{"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/posts\/4673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/comments?post=4673"}],"version-history":[{"count":4,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/posts\/4673\/revisions"}],"predecessor-version":[{"id":10812,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/posts\/4673\/revisions\/10812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/media\/4688"}],"wp:attachment":[{"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/media?parent=4673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/categories?post=4673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novoed.com\/wp-json\/wp\/v2\/tags?post=4673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}